The last 30 years has created a marvelous starting point, a solid platform to build truly great things. However the coolest stuff has not been invented yet — although this new greatness will not be more of the same-same that exists today. It will not be merely “better,” it will different, beyond, and other. But you knew that.
What you may not have realized is that today truly is a wide open frontier. It is the best time EVER in human history to begin.
You are not late.”
I prefer the first Murdoch, but the second is now at work. He has struck just as Jeff Bewkes, Time Warner’s chief executive, has slimmed it down by spinning off Time Warner Cable and Time Inc, but before its growth potential was fully proved. The $73bn offer is not enough, and it will be hard to persuade Time Warner without overpaying.
The deal makes perfect sense for Mr Murdoch. He has coveted it since the 1980s, when he attempted to buy Warner Brothers before setting up Fox. He would control a production powerhouse, with one broadcast network, two film studios and cable networks including HBO, and be the king of the content castle.”
A study in the current issue of Journal of Clinical Sleep Medicine seemed to confirm that. Five healthy adults were placed in what the researchers called Stone Age-like conditions in Germany for more than two months—without electricity, clocks or running water. Participants fell asleep about two hours earlier and got on average 1.5 hours more sleep than was estimated in their normal lives, the study said.
Their average amount of sleep per night: 7.2 hours.”
I think forming a bond with fans in the future will come in the form of constantly providing them with the element of surprise. No, I did not say “shock”; I said “surprise.” I believe couples can stay in love for decades if they just continue to surprise each other, so why can’t this love affair exist between an artist and their fans?
In the YouTube generation we live in, I walked out onstage every night of my stadium tour last year knowing almost every fan had already seen the show online. To continue to show them something they had never seen before, I brought out dozens of special guest performers to sing their hits with me. My generation was raised being able to flip channels if we got bored, and we read the last page of the book when we got impatient. We want to be caught off guard, delighted, left in awe. I hope the next generation’s artists will continue to think of inventive ways of keeping their audiences on their toes, as challenging as that might be.”